Perspectives of a Lady, Gentleman & Dane

Beretta Human Technology

Brian McCarthy

Beretta has released a fantastic video highlighting the manufacturing process of their signature shotgun. I’m a manufacturer at heart. I love knowing how things are made. What I also love is when a company takes pride in what they do. The blending of modern technology and hand crafting shows me that Beretta understands when and where to apply technology and when to leave it to a human touch. Maybe that’s what has made them successful for the past 488 years.

So tell me, now that you know how they’re made, will you be picking up a Beretta of your own?

Leave a Reply